Tuesday, August 4, 2009

Google Buys Ad Space to Stoke Sale of Apps

Google Inc. is so well known that it has become a synonym for search, making advertising unnecessary. Getting businesses to buy Google's online suite of office applications requires a little more elbow grease and marketing muscle.

In a rare commercial campaign, Google is leasing billboards along major highways in New York, San Francisco, Chicago and Boston this month to promote a bundle of business applications that sells for $50 per worker annually. A different message will be displayed each weekday through August, starting with Monday morning's commute.

Google has been peddling its "apps" package since 2007, but only recently realized it needed a more aggressive sales pitch.

"People don't necessarily think of Google when it comes to how we can help companies," said Michael Lock, director of sales and operations for Google's enterprise division in North America.

For now, Google doesn't plan to advertise its business applications in other offline media like magazines, newspapers, television or radio, said Andy Berndt, managing director of the company's creative labs.

The billboard campaign underscores just how determined Google is to lure corporate customers away from Microsoft Corp.'s e-mail service and industry-leading applications for word processing, spreadsheets and scheduling. To a lesser degree, Google also is targeting IBM Corp.

Shuttle aims for Friday morning landing in Florida, 1st Ld-Writethru, US

AP Aerospace Writer= CAPE CANAVERAL, Florida (AP) รข€” Space shuttle Endeavour and its seven astronauts are aiming for a landing back in Florida.

Endeavour is scheduled to touch down Friday at Kennedy Space Center, winding up a 16-day flight to the international space station. NASA says the weather should cooperate.

While visiting the space station, the astronauts put on a new addition to Japan's $1 billion lab, installed fresh batteries and stockpiled some big spare parts. They were part of the biggest gathering ever in space. Counting the six station residents, the crowd totaled 13.

Japanese astronaut Koichi Wakata is returning home following a four-and-a-half-month space station stay. He says he can't wait to taste some sushi.

Astronaut Wakata's fitness after ISS stay stuns scientists

KENNEDY SPACE CENTER, Fla.--The unusually good physical condition of astronaut Koichi Wakata, who walked unaided into a press conference shortly after returning from a 138-day stay in space, has amazed space health experts. The Japan Aerospace Exploration Agency said it planned to determine how Wakata maintained his physical condition by analyzing data logged during his long mission on the International Space Station as well as data being collected during his rehabilitation. Shortly after he...

Read full artical

Tuesday, July 28, 2009

Shuttle undocks after 11 days at space station

CAPE CANAVERAL, Fla. – After 11 days together in orbit, Endeavour undocked from the international space station on Tuesday and began its trip home, leaving behind a larger and more energized outpost.

The shuttle's departure broke up the biggest off-the-planet gathering ever: 13 people in space. Seven astronauts headed back aboard the shuttle and six remained.

The two spacecraft parted company 220 miles above the Indian Ocean. Endeavour took a lap around the space station for some impressive picture-taking before pulling away for good. The shuttle is aiming for a Friday touchdown.

"Fair sailing ahead, guys," shuttle commander Mark Polansky called out.

"You made us bigger and better, and we were really glad to have you here," replied station resident Michael Barratt. "It seems awfully quiet here now without you."

During their shared flight, the two crews improved and expanded the space station, installing a porch for experiments on Japan's science lab and plugging in fresh batteries. They also shared some unexpected inconveniences, most notably a flooded toilet and an overheated air-cleansing system, both of which ended up being fixed.

On their last morning together, they even dressed alike. All wore matching black polo shirts and most had on tan pants.

Tuesday, July 21, 2009

Asians witness 21st century’s longest eclipse


Many on totality’s track stay indoors, giving in to superstition
TAREGNA, India - The longest solar eclipse of the 21st century created near darkness in daytime, along a swath that stretched from India to China and the South Pacific.

Millions gathered in the open to watch the spectacle, but millions more shuttered themselves inside their houses, gripped by fearful myths.

One Hindu fable says eclipses are caused by a dragon-demon that swallows the sun, but modern-day astronomers have a less threatening explanation: They say the phenomenon occurs when the orbital mechanics are just right for the moon to cover the sun completely, casting a shadow on Earth.

Monday, July 20, 2009

Spacewalk No. 2 open out on 40th moon anniversary


CAPE CANAVERAL, Fla. – The astronauts aboard the shuttle-station complex celebrated the 40th anniversary of man's first moon landing with their own spacewalk Monday, heading outside to stockpile some big spare parts.

In the second outing of their mission, David Wolf and Thomas Marshburn anchored a 6-foot dish antenna on the international space station for future use, then did the same with a hefty pump.

The spacewalk unfolded 40 years to the day that two other astronauts — Neil Armstrong and Buzz Aldrin — strolled the moon's dusty surface. It was the 202nd spacewalk by Americans since the Apollo 11 lunar excursion.

"How cool," astronaut Julie Payette said to mark the big day.

As Wolf and Marshburn got started on the job, the astronauts inside added some new parts to fix a broken toilet. The repairs were successful, to everyone's relief.

The commode — one of three on the linked station and shuttle Endeavour — stopped working Sunday after a pump separator flooded. It was out of action for about 24 hours.

NASA wanted the station commode working again as soon as possible. With a record number of people on board — 13 — having three working toilets is crucial.

Complicating matters was the fact that Endeavour cannot eject any waste water while it's docked to the space station. The water would spray all over the porch attached two days ago to the Japanese lab, and possibly corrode it. With the toilet fixed, there was no longer any worry about coming close to filling Endeavour's waste water tank.

Midway through the spacewalk, there were a few moments of concern 220 miles up when Marshburn reported that he dropped his 85-foot tether. He remained safely connected to the station with his 55-foot tether, but the antenna work was held up while he went to retrieve his longer cord and snap it back on.

The antenna and other spare parts being attached to the space station Monday — the cooling system pump and an engine for a rail car — were hauled up by Endeavour.

NASA wants to have as many extra pieces up there as possible so that when the shuttles stop flying, the station will be able to get along without their big deliveries. None of the other spacecraft that visits the outpost can hold nearly as much cargo as the shuttle.


Monday's spacewalk was much quieter than the one Saturday. Loud static filled the airwaves throughout the earlier excursion and made it difficult to hear the spacewalkers, the result of improperly positioned microphones in the helmet of one of the men. The cap with those microphones will not be used again.

Three more spacewalks are planned during Endeavour's station visit, which ends July 28.

Saturday, July 18, 2009

NASA's lost video of original moonwalk


A Hollywood post-production house is working to re-create images of astronaut Neil Armstrong's historic walk on the moon. Here is how Lowry Digital is approaching the project.

The surface of the moon, Here on Earth

On Road Trip 2009, CNET News reporter Daniel Terdiman visited Craters of the Moon National Monument and Preserve near Arco, Idaho.

Formed from thousands of years of activity along the "Great Rift" of the Snake River Plain, lava "welled up," according to a National Park Service brochure, "to produce this vast ocean of rock. The most recent eruption occurred a mere 2,000 years ago, and geologists believe that future events are likely."

This smooth flowing lava is known as pahoehoe.

Click here for the entire Road Trip 2009 package

Smart meters furious into U.S.A


The amount of smart voltage meters with two-way infrastructure is poised to mushroom in the next two years, according to a revise.

Explore company Park links this week released figures for smart-meter installations in the U.S.A, say that there are 8 million units installed, or about 6 percent of all meters.

As utilities upgrade equipment as part of smart-grid trials, the number of smart meters is forecast to grow to 13.6 million installed next year and to over 33 million in 2011.

Having a method to broker regular communications between a utility and a customer will set the foundation for a widening array of home-energy management tools, said Bill Ablondi, Park Associates' director of home systems.

Home energy management systems can be relatively simple displays or Web-based programs that show how much electricity a home is using. More high-end systems can be built around home-area networks where consumers can program smart appliances and lighting to cut power consumption.

The enabling technology for the more sophisticated home-energy management systems includes various wireless communications options for within the home and for smart meters. But even though many of the technology components are now available, there are a number of barriers to widespread adoption of the smart grid, even with billions of stimulus dollars targeted for smart-grid programs.

Upgrading the electricity distribution system is expensive and variable pricing structures that reflect the cost of peak-time electricity could take a long time to be implemented, Ablondi said in a recent presentation. Also, consumer interest in managing energy, which is high right now, could wane, he added.

Friday, July 17, 2009

The magic of Apollo

Project Apollo might have been commissioned as a feel good project to boost the morale of a bruised superpower, but it was conceived as a piece of pure scientific exploration.

In his final essay marking the 40th anniversary of Apollo 11 - which launched on 16 July 1969 - Dr Christopher Riley looks back at the part scientific curiosity played in inspiring the Moon landings.

One of Arthur C Clarke's "laws" states that "any sufficiently advanced technology is indistinguishable from magic".

Some technological advancement take place over centuries, and some can occur within a single generation - leaving those who lived through it with that feeling of magic.

Apollo was an even faster example. Within eight years, we leapt from being unable to fly in space to living briefly on the Moon.

The world's oldest man at the time - Charlie Smith - reportedly born in 1842 was at the launch of the final Moonshot and simply couldn't believe where the men onboard were heading.

Buss Aldrin (Nasa)
The science imperative was there

Even Apollo 11's Michael Collins, a man intimately connected with the machinations of his mission, once said he felt that there was some magic within the smooth clockwork-like running of his flight.

Such technological leaps require springboards of scientific curiosity, and Apollo was no exception.

Unsure about where the new president would point them (as Nasa always tends to be when new administrations come to office), the agency had prepared a number of options for President Kennedy to consider.

Chief amongst these were plans for a manned lunar exploration programme; conceived not by military strategists for reasons of Cold War bravado, nor by politicians with an eye on national prestige, but by one of the greatest scientific minds of the 20th Century - a man passionately interested in our origins.

Planetary scientist Harold Urey had first suggested to Nasa that it commence a lunar exploration programme in the 1950s.

Urey figured that the Moon, lacking atmospheric weathering and the recycling of its crust through plate tectonics, might preserve some truly ancient geological relics from the early Solar System, long gone on Earth.

Ignited by Urey's curiosity, Nasa came up with ambitious plans to investigate his theories, harnessing an armada of robotic mapping missions and culminating in a manned landing.

With an estimated price tag of $11bn, there was little chance of it being adopted by the new President, but Nasa had it on the table just in case.

Saturn V engines (Nasa)
The scale of the project was simply immense

That case arose on the 12 April 1961, just three months after Kennedy had come to office, when Major Yuri Gagarin became the first man to orbit the Earth.

Kennedy immediately consulted his Vice President to find out what they could do to restore some national pride and Johnson was quick to recommend Nasa's novel lunar exploration programme.

At first Kennedy was reportedly unsure. With no guarantees of success, it seemed like a lot of money to convince Congress to spend. But Johnson was persuasive.

Saturn V in flight (Nasa)
The Saturn V astonished all those who saw it, and felt its power

"To be second in space is to be second in everything," he told the President. Put that way, Kennedy had little choice but to embrace it.

Marshalling over 400,000 men and woman across America for this single, focused and determined goal, Nasa's philosophy borrowed from another of Clarke's laws - "the only way of discovering the limits of the possible is to venture a little way past them into the impossible".

Examine the newspapers from any time during the 1960s and you will read of Apollo's "show stopping" engineering set-backs.

From the seemingly insurmountable problems of getting each stage of the Saturn V to work, to the challenges of making the Command Module safe following the fire that killed the first Apollo astronauts, even the engineers would have told you at times that they didn't think it could be done.

But against all the odds, on the 16 July 1969, just 30 months after the fatal fire - the first Saturn V rocket attempting to carry men from the surface of one world to another rose into the Florida sky.

Those who had worked on Apollo - who intimately knew every nut and bolt - were left gasping at what they'd accomplished.

For the rest of us - marvelling at the heaviest vehicle ever to lift off the ground - it was nothing short of magic.

Three days later when the first men to reach another world arrived, their initial act, within moments of setting foot there, was to document and collect a precious sample of lunar dust, to share with laboratories across the Earth.

It was a fitting thing to do at the climax of a voyage which had been started by a grand scientific idea about our origins.

Neil Armstrong on the Moon (Nasa)
What could we do now that would have the same impact?

As this series of essays has shown - whilst Apollo emerged during troubled times; accelerated into being as an antidote to the persistent terror of Armageddon, what transpired was far more than a Cold War race.

America's immense national effort devoted to something other than war had united the world in admiration.

In these similar times of great uncertainty - engaged in more un-winnable wars and threatened by new terrors - perhaps we need another magical project inspired by scientific curiosity and delivered by engineering ingenuity to lift our spirits and win over hearts and minds.

The writer J. Bainbridge summed up Apollo as "a story of engineers who tried to reach the heavens".

Is it time once more to challenge our scientists and engineers to reach for the heavens for the sake of all mankind?

News updated bye BBC

Wednesday, July 15, 2009

Europe's new space truck takes shape


"It's clear from space history that often it was not the prototype that experienced the problems; it was the mission that came later. That's why specific attention has to be paid to what we do now."

Nico Dettmann is in charge of producing the European Space Agency's (Esa) next space freighter.

THE ATV - THE FIRSTS
ATV (Nasa)
The ATV is the first completely automated rendezvous and docking ship to go to the ISS
The ATV is the largest and most powerful space tug going to the ISS over its mission life
It provides the largest refuelling and waste elimination capability for the space station
It is the only vehicle on the current timeline able to de-orbit the ISS when it is retired

He knows the near-flawless maiden voyage of the Automated Transfer Vehicle (ATV) last year does not mean the second flight is guaranteed to turn out the same way. Attention to detail is everything.

The follow-up ship - dubbed Johannes Kepler - is in the process of being assembled.

Its propulsion and avionics units are being prepared in Bremen, Germany. Its pressurised module which will hold the cargo - air, water, scientific equipment, food, and clothing - to be taken to the space station is being built in Turin, Italy.

The various segments should come together in September, into a single line of assembly that will lead to a launch in November 2010.

Thereafter, ATVs will fly every year for three years. The vehicle is no longer an experimental spacecraft; it is a production spacecraft. And to emphasise the point, if you walk through the cleanroom at EADS Astrium in Bremen, you can already see ATV-3 components.

"The whole integration process, from the first day until launch, is 28 months. So if you want to launch every 12 months, obviously you have to produce in parallel," explained Esa's Mr Dettmann.

ATV-2 avionics bay (BBC)
The brains of ATV - its parallel computers - are inside the avionics bay

The space freighter has huge significance for Europe.

On one level, it is the "subscription" Europe must pay to be part of the International Space Station "club". If Europe can deliver about six tonnes of supplies a year to the platform, it is guaranteed six-month residencies at the ISS for its astronauts.

But ATV has also been a test of European competency. It is the biggest, most sophisticated vehicle the bloc has ever flown in space. Its automatic rendezvous and docking technology allows it to find its own way to the station and attach itself without any human intervention.

The European Space Agency believes the vehicle's capabilities will feed into many other exploration activities, at the Moon, Mars and other Solar System destinations. Esa is even looking into the possibility of upgrading the robotic truck so that it can carry people - an independent European crew transportation system.

Astrium Bremen is in sole charge of manufacturing Johannes Kepler. The company's Les Mureaux plant in France had a bigger role on the previous vehicle (known as Jules Verne) but with the switch to routine production, it was felt the lines of responsibility should be simplified.

"In the past, we had one organisation dedicated to development and one to production. At the end of Jules Verne, it was decided to have just one organisation in order to have maximum consistency going forward," said Astrium's ATV project manager, Olivier de la Bourdonnaye.

"All of what we did on the Jules Verne adventure belonged to the development of ATV; and it finished a couple of months ago with the post flight analysis."

Watch Jules Verne's destructive re-entry

Germany carries about 50% of the production effort; and all the sub-contractors - including Europe's other major space concern, Thales Alenia Space - are reporting direct to the German centre.

Very little is having to be changed on ATV-2, such was the success of Jules Verne.

There were only two significant hardware issues.

One, early in the flight, saw the vehicle's propulsion system switch to a back-up chain when anomalous pressures were detected in the complex network of pipes and valves that feed the engines. The other saw a segment of thermal blanket on the exterior of the craft lift away from its Velcro fittings.

Neither event affected the mission and should be easily remedied on Johannes Kepler.

Intergrated Cargo Carrier (BBC)
The pressurised cargo module is being prepared by Thales in Turin

Perhaps more significant was the slight mismatch that occurred in the advanced GPS systems used on ATV and the Russian Zvezda module on the ISS to align the vehicles prior to docking. Had the discrepancy been more serious, Jules Verne could have been triggered into aborting its approach to the platform.

It wasn't - and a software correction on the Russian side should fix this issue before Johannes Kepler arrives in 2010.

The ship will be heavier this time - by some 600kg. This will take it over 20 tonnes, making its launch the heaviest payload in the history of Esa missions.

The supplies ATV-2 carries will be gratefully received: with six permanent residents now living on the platform, Europe's logistics effort is paramount (the US shuttle should be close to retirement by November 2010).

Its role in boosting the ISS will be significant, also. With no shuttle visiting the station, the ATV's power will be needed to lift the platform higher into the sky to avoid the drag from residual air molecules at the top of the atmosphere.

"We're supposed to lift the station significantly because after the shuttle retirement the ISS will raise its average altitude from 330-350km to almost 400km to produce less drag," said Mr Dettmann.

"Today the ISS altitude is linked - let's say - to low shuttle performance. After shuttle is gone, ISS can fly higher but ATV will have to deliver a major part of that altitude increase."

ATV (BBC)
Total cargo capacity: 7.6 tonnes, but first mission flew lighter
Mass at launch: About 20 tonnes depending on cargo manifest
Dimensions: 10.3m long and 4.5m wide - the size of a large bus
Solar panels: Once unfolded, the solar wings span 22.3m
Engine power: 4x 490-Newton thrusters; and 28x 220N thrusters
Development cost: 1.3bn euros; Subsequent missions: 400m euros

By

Science reporter, BBC News

NASA aiming for Wednesday carry launch, try 6

AP – Space shuttle Endeavour stands on launch pad 39A moments after thelaunch was scrubbed due to weather …

NASA is hoping the weather finally cooperates for its sixth launch attempt for hole shuttle Endeavour.

Endeavour is hovering to take off for the global space station early Wednesday evening, all along with seven astronauts. Analysts put the odds of good weather at 60 percent.

Thunderstorms have delayed the operation three times and hydrogen gas leaks have caused two delays. Endeavours hold the final piece of Japan's space lab, which should have flown last month.

NASA must launch Endeavour by Wednesday — possibly Thursday if managers agree to reduce the flight. If not, the ferry will have to step aside for a Russian deliver run to the space station. That would strike the ferry launch to July 26